The Role of Public Relations in Combating Digital Illiteracy: A Case Study of Ilorin East LGA, Kwara State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Digital literacy has become a cornerstone of economic and social development in the 21st century, yet many rural communities, including Ilorin East LGA in Kwara State, continue to face significant barriers to achieving it. Public Relations (PR) can play a pivotal role in addressing this challenge by implementing communication strategies that raise awareness, demystify technology, and promote digital skills. Through targeted campaigns, PR can mobilize stakeholders such as schools, local leaders, and non-governmental organizations to prioritize digital education and bridge the digital divide.
1.2 Statement of the Problem
Digital illiteracy in Ilorin East LGA limits opportunities for individuals to access information, government services, and economic resources. The lack of awareness and engagement strategies has further marginalized vulnerable populations. This study explores how PR can be leveraged to combat digital illiteracy and foster digital inclusivity in the community.
1.3 Objectives of the Study
- To evaluate the role of PR in raising awareness about digital literacy in Ilorin East LGA.
- To identify effective PR strategies for promoting digital education campaigns.
- To assess the challenges faced by PR efforts in addressing digital illiteracy.
1.4 Research Questions
- What is the role of PR in combating digital illiteracy in Ilorin East LGA?
- Which PR strategies are most effective in promoting digital literacy campaigns?
- What are the challenges encountered in implementing PR-led initiatives to address digital illiteracy?
1.5 Research Hypotheses
- H0: PR has no significant impact on reducing digital illiteracy.
- H1: Targeted PR campaigns increase awareness and participation in digital education.
- H2: Addressing implementation barriers improves the effectiveness of PR efforts.
1.6 Significance of the Study
The study offers insights into how PR can bridge the digital literacy gap in underserved communities, providing a roadmap for policymakers, educators, and advocacy groups to promote digital inclusivity.
1.7 Scope and Limitations of the Study
This study is limited to PR strategies addressing digital illiteracy in Ilorin East LGA, Kwara State.
1.8 Operational Definition of Terms
- Digital Illiteracy: The inability to access, use, or understand digital technologies.
- Public Relations (PR): Strategic communication aimed at raising awareness and encouraging digital skills development.
- Digital Literacy Campaigns: Initiatives designed to educate communities about technology and its applications.
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